Creativity that works

How do you guarantee your brand or business will capture your audience's attention when there are thousand's of brands and businesses competing for people's increasingly short attention spans?


At Kaptiva creative, we create hard hitting copy for blogs, websites, social media and brochures as well as impactful brand ideas and strategy statements that ensure your brand or business goes to the heart of its audience.

Work with us and get your brand or business noticed in the first 5 seconds.









Target Audience Identification
Brand positioning/strategy
Creative briefs
Brand stories and identities

The perfect position

Before you start developing your marketing or advertising content and materials, you need to know that your brand or business is perfectly positioned in the marketplace to reach your desired audience, create messaging consistency and differentiate it from the competition.


We can help you position your brand  so that it's message is compelling, convincing and ultimately drives consumption.

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 Brand identity -Naming & identity
Blogs & social media posts
Brochures and presentations


The perfect word

How you present your brand or business to the world and to your audience can be the difference between success and failure.


Your business needs to tell its story in a way that intrigues its audience, makes them want to know more and compels them to engage with you.


We can help you present your brand in a way that instantly captures your audience's eye, through copy that clearly and powerfully communicates your message, an outstanding website, your unique brand identity, your blog and social media profile and  your sales materials.





Lexi's design and illustration work brings the words around a brand to life with stunning imagery. Her capabilities include high impact website design, graphics for packaging, illustration for packaging, textiles, videos and advertising. She can be reached at







"Janie's worldly experience sets her apart from other colleagues. She's not afraid to question her client on the details of a brief if she can point out suggestions for improvement."

mark carlson

creative director, mcdonald's.





Janie Curtis - Writer/Strategist 

Janie Curtis has worked in the field of advertising and marketing for over 25 years and has created award winning work for  leading international advertising agencies including J.Walter Thompson, Mullen, EuroRSCG and Leo Burnett (DMB&B). She has successfully re-positioned brands for clients including Kraft Foods, Walgreens Pharmacy, General Motors and Hilton Hotels. Her passion is to use the power of language to express new insights, ideas and strategic premises in order to increase a brand's ability to make a profound and meaningful connection with its audience. She has written original and resonant copy for websites, blogs, brochures, taglines and brand names.

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Lexi Curtis - Designer/Illustrator

Lexi graduated the Norwich University of the Arts with a First Degree. She has already had clients for whom she has illustrated videos and designed promotional material including a successful US skincare brand called Belle Virtue. Lexi has her own company called Lexi By Design and works in partnership with Kaptiva Group on projects that require copy and design work. Lexi can be reaching at or through



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